October 12, a scientific event was held at the Institute of Geography of the Ministry of Science and Education of the Republic of Azerbaijan, featuring Dumitru Goldbach, PhD, Associate Professor and a representative of Valahia University, located in Târgoviște, Romania.

Opening the event, Zaur Imrani, Acting Director of the Institute of Geography, Doctor of Geographical Sciences and Associate Professor, welcomed the guest and emphasized the importance of developing international scientific relations, exchanging expertise, and fostering cooperation with foreign universities. He noted that such scientific meetings play an important role in discussing current issues, exploring new scientific approaches, and expanding inter-institutional cooperation.

During the event, Dumitru Goldbach delivered a presentation entitled “Drivers of Purchase Intentions of Generation Z on Eco-Products.”

The presentation examined consumer attitudes toward eco-friendly products, the factors influencing their purchase, and the characteristics of sustainable consumption behavior. Information was also provided on the factors influencing      Generation Z’s preference for eco-friendly products, consumers’ attitudes toward organic fruits and vegetables, and the criteria that play a role in shaping purchasing decisions.

The main objective of the scientific event was to strengthen academic, scientific, and institutional cooperation between the Institute of Geography and Valahia University, as well as to identify new opportunities for developing a mutually beneficial partnership.